About this guide

Originally launched in February 2020, it helped thousands to perform better in job interviews. Version two released October 2021.

Improve your STAR answers by understanding the Leadership Principles through simple stories and sample answers to the 10 most commonly asked questions in 2021.

There are 2 ways to approach such an interview:

Method 1 (this guide):

  1. (section 1) you get an idea of the type of stories to prepare for by going through the principles with quick, to the point advice
  2. (section 2) you go through the more commonly asked questions (with examples of how to answer them) with the main goal to produce your best stories
  3. revise your stories by looping again through the principles (section 1), or by going through 145 handpicked questions (section 3), or by looping again through my examples (section 2)
  4. This training method optimizes your time spent by preparing (only) the more relevant questions and behaviors (plus 2-3-x revisions; depending on how many times you loop through sections)

The second method is to brainstorm for "all possible" behaviors (e.g. principles) and then to revise your ("all possible") stories and answers; watch a video preview of the other training if you'd like to learn more. Both methods produce job offers.

Please note that you could use this training to employ the second approach, too - since there are plenty of questions to pick from for all the principles; the main difference is the other training is a 6h30 video with plenty of examples and other tips and tricks (essentially more filters) to improve your answers and your listening skills.

To me you'd be better off with a couple of handpicked questions to develop specific stories on key behaviors, than to answer all possible questions (and end up with "so so" answers). This being said, there are over 80 questions for the principles, and over a hundred more in another section, if you prefer that approach.

p.s. you'll need 5 minutes to rephrase most of those questions so they sound like completely new ones

Text. While it was originally designed as a video with some text, as of October 2021, I have shifted it to a text version. It's an experiment. Your feedback is appreciated.

As I am constantly updating it, I believe this approach is a fair one. This being said, if you'd like to request an extension, please let me know.

I designed this to be cost effective (my avg. customer while coaching is 10x this amount). I do agree there is a need for even more cost efficent services and have plans in this direction.

As I said on the home page, if in 2018 you had to pay good money just in order to find information about Amazon Interviews, today the challenge evolved in providing specialized services to raise the bar. I do this full time for a few years, and I am confident the advice will help you to improve your interviewing skills.

Make this a listening exercise; there's plenty of insight.

It is designed to be for any role.

First, throughout my career, I've worked in both technical and non-technical roles.

Second. My experience coaching candidates for all major job categories has taught me an important lesson: anyone applying for such jobs should be able to qualify if an answer is for them. Some stories will be for more junior roles while others will be for L7+ roles, while others will be for sales.

I picked examples from a variety of industries and career levels.

Pro tip: do not chase the level in a job interview with Amazon; the risk you sound like someone else makes this approach too dangerous. Better chase the offer.

from a candidate in Seattle - under Invent and Simplify

A side project of mine is to track potholes in the area by designing a reporting system using cameras mounted on garbage trucks; they would scan the road and using AI would find holes in the road, which would be reported to the city for review.